TEMPE, Ariz. — TruWest Credit Union has launched a monthlong “New Member Days” campaign offering cash bonuses, referral incentives and in-branch events aimed at attracting new members and rewarding existing ones, according to the credit union.
The promotion runs through the end of May and includes incentives for consumers who open a TruWest membership and rewards checking account during the campaign period.
According to TruWest Credit Union, eligible new members may receive a $200 cash bonus if they enroll in online banking and complete 15 debit or credit card purchases within a single calendar month during the first 90 days after opening the account.
Referral Program Expands
The credit union also said it has expanded its referral program during the promotion. Under the “Double Refer a Friend Rewards” program, both the referring member and the new member may qualify for a $200 Amazon eGift card if the same eligibility requirements are met.
“New Member Days are about celebrating community and helping people start stronger financial journeys,” Mike Waldron, vice president of marketing for TruWest Credit Union, said in a statement. “We’re thrilled to welcome new members with meaningful rewards and the everyday banking tools that support their financial goals.”’
Two Rewards Options
TruWest said members can choose between two rewards checking account options:
- A high-yield checking account offering a 4% annual return on balances up to $10,000.
- A cash back checking account offering 10 cents cash back for every rewards debit card purchase.
The credit union said the accounts also include no monthly maintenance fees, no minimum balance requirements, access to 30,000 surcharge-free ATMs nationwide and early payday for qualifying direct deposit users.
What Members Can Access
According to TruWest, members also have access to financial coaching, budgeting tools, mobile banking services and debit card controls.
The credit union said New Member Days activities are being held at financial service centers in Arizona, including Phoenix, Chandler, Mesa, Gilbert, Scottsdale and Tempe, as well as in Austin and Round Rock, Texas. Locations are offering snacks, games and prizes during the campaign.
