BROOMFIELD, Colo. —Two more credit unions have entered into NIL deals with college athletes.
Meritrust Credit Union has renewed its partnership with basketball player Carey Booth, while Connecticut-based Finex Credit Union has signed an endorsement agreement with UConn guard Braylon Mullins, the credit unions announced separately.
The partnerships will use the players to promote financial well-being, teamwork and the benefits of credit union membership, according to the announcements.
The $4.2-billion Meritrust said its latest campaign with Booth builds on their first year together and focuses on connections among teamwork, personal growth and financial confidence.
“Success isn’t something you achieve alone,” Booth said in Meritrust’s announcement. “Whether it’s in sports, life or managing your finances, having the right people in your corner can make all the difference.”
Understands Working Hard
Meritrust CEO James Nastars said Booth’s approach to preparation and teamwork reflects the credit union’s message about financial well-being.
“Carey understands what it means to work hard, trust your team and stay committed to your goals,” Nastars said. “Those same principles are at the heart of financial well-being.”
Booth, a forward who grew up in Englewood, Colorado, is the son of former NBA player and former Denver Nuggets general manager Calvin Booth, according to Meritrust. The credit union said it has nearly $4 billion in assets.
Great in the ‘Clutch’
In its separate announcement, East Hartford, Conn.-based Finex said Mullins will appear in advertising on social media and streaming services and make personal appearances during the basketball season. Financial terms were not disclosed.
The $135-million Finex said the agreement will emphasize the benefits of belonging to a member-owned financial institution and its commitment to helping members succeed.
The announcement highlighted Mullins’ game-winning 35-foot shot with 0.3 seconds remaining against Duke in the NCAA Tournament’s Elite Eight, sending UConn to the Final Four. Mullins is a 6-foot-6 sophomore shooting guard from Indiana, according to the announcement.
Finex President and CEO Joe Bartolotta said the credit union selected Mullins to help communicate its message of performing when members need assistance.
“We decided that no one better symbolizes that commitment to delivering in the clutch than Braylon,” Bartolotta said.
