GREENSBORO, N.C. — Vizo Financial unveiled a refreshed brand Oct. 1 and said it is repositioning itself as a strategic operating partner for credit unions, broadening its focus beyond the traditional corporate credit union role.
The changes include a modernized visual identity and messaging intended to highlight the organization’s experience, approach to innovation and commitment to its members, according to Vizo Financial.
The organization said its strategy emphasizes purposeful partnerships, thought leadership, innovative ventures and strategic solutions to address credit unions’ evolving needs.
“Vizo Financial has always been committed to helping credit unions succeed, and this change represents an exciting next chapter for our organization,” President and CEO Fred Eisel said in a statement. “Our commitment to our members remains at the center of everything we do. We look forward to building on our experience, embracing new opportunities and continuing to serve as a trusted strategic partner for credit unions across the country.”
Refocused Services
Vizo Financial said the repositioning responds to challenges including changing member expectations, demand for personalized experiences, increased competition and risk management pressures.
According to the corporate, its approach connects emerging technologies, capabilities and solutions intended to support credit unions’ long-term growth, the organization said. It said its refocused offerings include:
- Core operating services in money management, payments, risk and data analytics.
- Growth and decision intelligence.
- Insights and education.
- Innovation and ventures.
Vizo Financial said the offerings emphasize value, collaboration and practical application to help credit unions serve the next generation of members.
“In this next chapter, we want to build on our experience in the industry and focus on the future of what’s to come,” Jeff Stoner, executive vice president and chief strategy officer, said in a statement. “We want credit unions of all sizes to see Vizo Financial as a partner that understands their challenges, supports their goals and is prepared to help them navigate their future with intention and meaningful strategy.”
Continued Commitment To Service
Vizo Financial said its emphasis on innovation and planning builds on a shared commitment to helping credit unions prepare for the future and succeed.
“The Corporate has a long legacy of service, and that’s something that we will never change, even as we steer our focus toward the future,” EVP/COO Lori Gall said in a statement. “We will always honor our members and communities with trust and support, while continuing to foster strong relationships as we move forward together toward a future filled with incredible possibilities.”
The organization described its new direction as “Built on experience, designed for what’s next.”
