HOUSTON–Wellby Financial has named Rockets guard Reed Sheppard as its new brand ambassador as it continues to expand its presence and strengthen community ties across Greater Houston.
In a statement, Wellby Financial said the partnership comes at an important moment for Wellby as it evolves from its NASA roots—its actual name is JSC FCU, for Johson Space Center–into one of “Houston’s larger, more visible member-owned financial institutions, with continued growth, expanded visibility through its partnership with the Rockets, and plans for the new headquarters.”
The ‘Bigger Story’
“The Reed deal supports a financial well-being campaign for everyday banking products and member benefits, but the bigger story is Wellby’s continued investment in building long-term relationships and brand affinity in the Houston community – especially with younger consumers and families increasingly connected to the Rockets’ emerging core,” the $2.6-billion Wellby Financial said in a statement. “There’s also an interesting timing element as the Rockets continue building momentum around their young roster heading into next season, with Reed representing the kind of consistency, work ethic and long-term development Wellby wants associated with the campaign.”
