MADISON, Wis.–The Wisconsin Credit Union League has unveiled a refreshed brand, updating its identity for the first time since 2005 to reflect changes in the organization and the credit unions it serves, the trade association said.
The update incorporates member feedback and is intended to modernize the league’s identity for policymakers and the public.
The redesigned logo features a crest with intertwined letters “C” and “U,” representing credit unions, surrounding an image of Wisconsin.
“This brand update has been a special opportunity to get to the heart of what drives us,” league President and CEO Sarah Wainscott said in a statement. “For our member credit unions, we show up with fierce dedication, bold ideas, bright energy and, most importantly, a deep sense of connection.”
Wainscott said the new look reflects the league’s commitment to promoting the credit union difference.
‘Energizes Us for Next Chapter’
League board Chair Chris Moczynski said the organization’s purpose remains unchanged 92 years after its founding: to support credit unions and strengthen their ability to serve Wisconsin residents.
“This new look energizes us for the next chapter of our association’s history,” Moczynski said.
The league said its affiliated entities also will undergo brand updates through the beginning of 2027.
A video can be viewed here.
